THE ASK:
Take this world-renowned sailing mecca with its multi-generational storied past and deep-rooted traditions and re-energize it for today and far beyond.

THE AUDIENCE:
Current members and their guests as well as potential future and members including sailors, yachtsmen, toilers, wingfoilers and all those with a passion for being on the water.

THE ONE THING TO SAY:
Tell the unique St. Francis Yacht Club story from their beginning almost 100 years ago to today and what it means for them going well into the future.

THE BACKSTORY:
In what seemed like a world that was a sea of sameness, we discovered that the community of the club stood for something different. They were different people with different dreams, passions, and goals. Yet they were bound and united by the sea and the unrelenting desire to be on her waters. With this insight we crafted their story inspired by their many and varied voices to create a mantra and a rallying cry that like the very tides… Together We Rise.