THE BRIEF:
Create a multichannel strategic campaign with a video anthem as its cornerstone to tell the story about the creation and launch of IQVIA’s new generative AI product: IQVIA AI Assistant.

THE AUDIENCE:
Anyone working in pharma, or as healthcare providers and healthcare payers. Initial communications are focused on commercial buyers and users: brand leaders, sales and marketing leaders, and the teams that support them.

THE ONE THING TO SAY:
IQVIA AI Assistant provides an unsurpassed ability to leverage the scale of huge datasets with absolute confidence, get better answers in seconds instead of hours, and accelerate the path to a healthier world.

THE SOLUTION:
The client wanted a “high-energy, ‘hero-making, don’t blink because you might miss something’ awesome video.

So my creative partner and I crafted a story with a high-energy vibe and a look of rapid-fire scenes and motion graphics. Quick cuts and moves would rule the day. Constant motion was our best friend. And music our adrenalin-driving heartbeat. We leveraged scenes of people representing our audience having “holy $hi+” and “Aha” moments as the IQVIA AI Assistant gave them the confidence to kickass at their jobs and even to improve and save people's lives.

The result was a video story that is having a massive impact within the global life science community. Leading tech companies such as NVIDIA are reaching out to collaborate with IQVIA. All from us telling our audience to … Simply Ask.